Manuel Álvarez de la Gala began his professional career at Unilever in the Trade Marketing area. In late 1999, he ventured into the Internet world, participating in the launch of the first Digital Marketing agencies in Spain. Since 2014, he has been a member of the global team at the Havas group, which is present in over 100 countries.

Manuel is part of the founding team of Havas +, an agency dedicated to the Telefónica group in all the markets where it operates, both in Latin America and Europe, and currently leads it as Global Managing Director. 

Additionally,  Manuel is a Professor of Marketing and Digital Transformation at IE University, where he is also the Director of the Digital Marketing Management Program. 

Manuel holds a PhD in Digital Marketing from the Complutense University of Madrid, an SMP and MBA from IE Business School, a postgraduate degree from INSEAD, and a degree in Business Administration from the University of Alcalá and Leeds Beckett University. Furthermore, he attended the Executive Program at Singularity University in Silicon Valley.