Federico Sada

Founder & Managing Partner
ADAS Capital

Federico Sada Melo, renowned entrepreneur, investor, philanthropist, and conservationist was born on August 16, 1979, in Monterrey, Mexico. He completed his undergraduate degree in International Business Management and Organizational Behavior from New York University's Stern School of Business. Subsequently, Federico graduated in 2008 from IE in Madrid, Spain where he pursued his MBA and further enriched his skills in finance and management.  

After graduating, Federico returned to Vitro Glass Company.
His Great Great Grandfather was one of the founding fathers of Vitro, what was one of the top 5 largest glass companies in the world, and among the first Mexican companies to be traded on the New York Exchange. Within this behemoth company he worked in numerous vital roles including: Strategic Planning and Finance Manager, VP of Sales for flat glass in Vitro America, VP of export sales of flat glass, and Director of Operations in architectural glass in Mexico.  He played an instrumental role, along with the top management, in raising one billion dollars for the company and its restructuring process during the crisis of 2008.  Notwithstanding, Federico’s vision for his family’s legacy extended far beyond profit margins, and he actively spent capital and time on environmental issues, including conservation of the once endangered desert sheep.
Subsequently, Federico Sada Melo founded and established Adas Capital, a private equity firm, which emphasizes socially and environmentally responsible investments in real estate, health care, and direct sales.

As head of Adas Capital, Federico executed multiple pivotal investments, including the purchase of Olnatura Labs, which manufactures medications and supplements. Successively, Adas Capital acquired Arabela Direct Sales from the Carlyle Group. Since the acquisition, the company has grown exponentially year after year.  It has increased its sales force and collaborates from 250,000 to a number now surpassing 450,000.  Arabela Direct Sales has more than doubled  its revenues since Adas Capital acquired it.  

Federico’s latest initiative focuses on a cause close to his heart; giving back. Currently, he is spearheading the creation of a foundation for adolescents with a passion for technology. The foundation will provide them with the necessary tools and Human Resources to develop their skills. He is building an environment equipped with the most advanced computer, technological, and cyber security systems available, with the goal of mentoring and aiding the next generation of tech enthusiasts in their future endeavors.

Federico’s focus on social responsibility, further demonstrates his commitment to making business a force for positive change.

In addition to his business acumen, Federico Sada Melo has a passion for adventure, outdoor activities, and family. He loves to ski, mountain bike, scuba dive, rock climb, and travel with his three beautiful daughters, and would be lost without his incredible life partner, Madison. Federico pursues all his endeavors, both business and pleasure with an unparalleled gusto. He summited Mount Kilimanjaro at 15, earning him the distinction, at the time, of being the youngest in the world to accomplish this feat.  As though that wasn’t accomplishment enough, Federico climbed Mount Kenya two days later, and has conquered many more mountains, both literal and metaphorical, throughout Mexico and the United States.

Federico likens the skills necessary for rock climbing to the principles that have helped him to achieve such unprecedented success in his business ventures. It has even become his business motto: maintain focus and vision, continually move forward with resilience and determination, and react quickly when the situation becomes challenging.