He was born in Madrid before the tech revolution of the ‘80s, so he was able to experience what the beginning of the digital age truly means. He studied with Nobel Prize Pr. Friedrich and finish my MBA at IE Business School, before completing a certificate in International Strategies from London Business School. He was a professor of Competitive Strategy at IE University from 1986 to 1989 before studying sustainability in investment and finance at Harvard University. Today, he is a PhD candidate by the Telecommunication and Services Engineering School at Universidad Politecnica de Madrid. He loves innovation—it’s part of his personality.